By Cindy King
Published April 19, 2014
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Twitter Introduces Real-Time Notifications: “When you’re logged in on twitter.com, you will receive notifications if someone has replied, favorited or retweeted one of your tweets.”
“You can also receive notifications for direct messages and new followers.”
Facebook Cleans Up News Feed Spam: A series of improvements has been made to the news feed to reduce stories that people believe are spammy and they don’t want to see.
The “update targets three broad categories of this type of feed spam behavior.”
Pinterest Redesigns Help Center: “You can quickly find whatever you need to know, whether you’re on the couch with your laptop or out and about on your phone.”
Pinterest’s Help Center gets a fresh look.
SlideShare Adds Ability to Swipe Through Slides on Mobile: “When visiting SlideShare from your phone or tablet, you can now swipe through a presentation or document in both landscape and portrait mode.”
“In addition, you can now also jump to various slides of a presentation using a new preview bar that displays the individual slides of a deck.”
LinkedIn Introduces New SlideShare Android App: The new app “brings you relevant, interesting and personalized content that looks great and is easy to read on your phone.”
One of the new features is the ability to “share your favorite presentations with your friends and social networks.”
Facebook Adds Language Preferences for Hispanic Targeted Ads: Facebook makes ”it easier for advertisers with Hispanic marketing efforts in the U.S. to deliver more relevant messages in the languages that matter to their audiences.”
“These new language-based targeting segments allow marketers to tailor messages to people in the U.S. Hispanic affinity audience based on three language preferences: Spanish-dominant, Bilingual and English-dominant.”
SlideShare Develops Desktop Mobile Preview: You can now see “a preview of what your SlideShares will look like on any mobile device.”
This allows “you as the content creator to make sure your work is mobile-friendly.”
: “Analyze the conversations, accounts and hashtags that matter to you with [Union Metrics'] new Instagram engagement analytics for brands.”
“Monitor all of the Instagram accounts and hashtags that matter to you and your business with professional-grade analytics.”
UberConference Adds Screen Sharing: “Facilitating a screen share is as easy as clicking the Share Your Screen button in the bottom-left corner of the UberConference dashboard in Google Chrome.”
Here’s more interesting news to follow:
Twitter Announces Mobile App Promotion Suite: Twitter has “developed a full suite of targeting, creative and measurement tools to enable Twitter advertisers to effectively promote their mobile apps.”
“These are being tested in a private beta, and you may have already seen some examples of these app promotions on Twitter.”
: “Advertisers can now set up campaigns directly on ads.twitter.com to run across the Twitter Publisher Network, which is comprised of the thousands of apps and over 1 billion monthly devices the MoPub mobile advertising exchange reaches.”
“This is now available to U.S. advertisers in a private beta. “
Here are a few cool social media tools worth checking out:
Respondly: A tool that is ”real-time and collaborative, allowing everyone on your team to effortlessly engage with customers over Twitter and email.”
“Respondly works great if you’re a solo operator, but it gets even better if you have a team around you.”
OwnTheMoment: This tool helps you to “plan to tweet around key events.”
“Just select the dates you want to focus on, see sample tweet ideas and get tips on how your business can make the most of any occasion on Twitter.”
Union: With this new app, you can “combine your photos in unique and creative ways.”
“Easily create superimposed, silhouetted, and double exposure images.”
Frontback: A fun new camera app, which is now available for Android.
“With Frontback, you take a photo with the front camera, another with the back camera, and share them both in a single image. Frontback is the most delightful way to tell a story with photos.”
What do you think? Please share your comments below.
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Twitter Real-Time Notifications: This Week in Social Media | Social …